{"title":"Father's Day","description":"\u003cp\u003eCelebrate Father's Day with Baby Central New Zealand! Explore our curated dad-approved gift collection, featuring ergonomic Ergobaby carriers for hands-free bonding, the Skip Hop Forma Nappy Backpack for stress-free outings, and the Beaba Milkeo Plus for instant 20-second formula prep. Shop top-rated gifts for new and experienced Kiwi dads today!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e[*LONG_DESCRIPTION*]\u003c\/p\u003e\n\u003ch3\u003eGive Dad the Gear He Actually Wants This Father's Day\u003c\/h3\u003e\n\u003cp\u003eForget another pair of socks or novelty mugs - this Father’s Day, treat the super-dad in your life to high-performance baby gear designed to make parenting easier, more comfortable and a lot more fun. At \u003cb\u003eBaby Central\u003c\/b\u003e, our curated Father’s Day Collection brings together premium, dad-tested essentials built for bonding, outings and seamless daily routines.\u003c\/p\u003e\n\u003ch4\u003eEssential Father's Day Gift Highlights:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eErgobaby Baby Carriers:\u003c\/b\u003e Give dad the gift of hands-free freedom. Renowned for their paediatric-approved ergonomic support, an \u003cb\u003eErgobaby carrier\u003c\/b\u003e evenly distributes baby’s weight across the shoulders and hips. Whether it's morning coffee walks, outdoor adventures or soothing fussy sleep stretches, Ergobaby makes babywearing effortless and comfortable for broader dad frames.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSkip Hop Forma Nappy Backpack:\u003c\/b\u003e Designed for parents on the go, the \u003cb\u003eSkip Hop Forma Nappy Bag\u003c\/b\u003e swaps out traditional, cumbersome bags for a sleek, highly functional backpack design dad will love carrying. Featuring a wide-zip opening, insulated side bottle pockets and included packing cubes for easy organisation, it clips effortlessly onto prams or wears comfortably all day long.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBeaba Milkeo Plus Automatic Bottle Maker:\u003c\/b\u003e Upgrade dad’s night-feed routine. The \u003cb\u003eBeaba Milkeo Plus\u003c\/b\u003e prepares a perfectly mixed, clump-free formula bottle at his desired temperature in under 20 seconds at the push of a button. It’s the ultimate time-saving kitchen gadget for smooth early morning feeds and sleep-deprived wakeups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're shopping for a first-time dad, a seasoned pro, or picking out a thoughtful practical gift from bub, explore the full range of premium baby gear, travel bags and feeding essentials at \u003cb\u003eBaby Central\u003c\/b\u003e with fast nationwide delivery across New Zealand.\u003c\/p\u003e","products":[{"product_id":"ergobaby-embrace-cozy-newborn-carrier","title":"Embrace Newborn Carrier","description":"\u003cp\u003eErgonomic from first day to first birthday.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eAwarded \"The Best Baby Carrier for Newborns\" by the NY Times Wirecutter. \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eA simple, two-position, soft and cosy newborn-ready carrier designed for baby's first 12 months with patented, industry-leading ergonomic support\u003c\/p\u003e\n\u003cp\u003eNamed Best Baby Carrier for Newborns by the NY Times Wirecutter, the Ergobaby Embrace is the simplest way to start babywearing from day one. This newborn carrier needs no infant insert it's ready to use from birth at 3.2kg — so there's nothing extra to buy and nothing to fit before your first wear.\u003c\/p\u003e\n\u003cp\u003eA quick fold of the waistbelt shortens the back panel and narrows the seat for Newborn Mode; unfold it as baby grows into Baby Mode, no tools required. The adjustable bucket seat keeps baby in a natural, ergonomic position from the very first wear, with padded head and neck support to keep them comfortable during both awake time and naps. Two carry positions — front-inward and front-outward cover everything most families need in the first year.\u003c\/p\u003e\n\u003cp\u003eThis baby carrier is hip-healthy certified by the International Hip Dysplasia Institute and back-friendly certified by AGR, and it's made from OEKO-TEX certified fabric, so it's gentle against newborn skin from the start. Quick to put on, quick to hand between caregivers, and machine washable for easy care.\u003c\/p\u003e\n\u003cp\u003eSuitable from birth through to around 11.3kg (roughly 12–18 months), the Embrace is designed as a dedicated newborn and infant carrier many families pair it with an\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/babycentral.co.nz\/products\/ergobaby-omni-classic-mesh-baby-carrier\" title=\"ergobaby omni classic\"\u003eErgobaby Omni Classic\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eas baby moves into toddlerhood, for a genuine birth-to-toddler carrier setup.\u003c\/p\u003e","brand":"Ergobaby","offers":[{"title":"Heather Grey","offer_id":40745529606214,"sku":"BCEMAGRY","price":170.0,"currency_code":"NZD","in_stock":true},{"title":"Pure Black","offer_id":40745529573446,"sku":"BCEMABLK","price":170.0,"currency_code":"NZD","in_stock":true},{"title":"Cream","offer_id":44054900932678,"sku":"BCEMACRM","price":170.0,"currency_code":"NZD","in_stock":true},{"title":"Soft Olive","offer_id":44109595508806,"sku":"BCEMAOLIVE","price":170.0,"currency_code":"NZD","in_stock":true},{"title":"Soft Grey","offer_id":44099466756166,"sku":"BCEMASFTGRY","price":170.0,"currency_code":"NZD","in_stock":true},{"title":"Midnight Navy","offer_id":44572470378566,"sku":"BCEMAMIDBLU","price":170.0,"currency_code":"NZD","in_stock":true},{"title":"Camel","offer_id":44054900965446,"sku":"BCEMACAMEL","price":170.0,"currency_code":"NZD","in_stock":false},{"title":"Oxford Blue","offer_id":44054900899910,"sku":"BCEMAOXBLU","price":170.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0277\/3935\/7254\/files\/BCEMAGRY_ergobaby_carrier_knit_embrace_gry_P01_front.jpg?v=1786680323"},{"product_id":"alta-hip-seat-pearl-grey-en","title":"Alta Hip Seat Baby Carrier","description":"\u003cp\u003eCarry your toddler your way.\u003c\/p\u003e\n\u003cp\u003eA two-in-one hip seat and 3-position carrier for ages 4–48 months, featuring an ergonomically designed wide, curved seat plus convenience features like storage and a sun hood-offering maximum versatility as baby grows\u003c\/p\u003e\n\u003cp\u003eThe Ergobaby Alta is a genuine 2-in-1: a hip seat carrier for quick pick-ups and a full toddler carrier for hands-free wear, in one product. Suitable from 4 to 48 months (5.5kg–20.4kg), it's built for the phase when your toddler wants to be up one minute and down the next — no buckling into a full carrier required for a quick lift.\u003c\/p\u003e\n\u003cp\u003eThe wide, padded waistband features a curved, ergonomic seat \"shelf\" that supports baby's hips in a healthy, natural position — certified hip-healthy by the International Hip Dysplasia Institute and back-friendly by AGR. Every fastening is at the front, so there's no reaching behind your back, making the Alta easy to put on solo and quick to hand between caregivers.\u003c\/p\u003e\n\u003cp\u003eWhen you need both hands free, simply attach the removable back panel and shoulder straps to convert the hip seat into a full structured carrier, giving you four total carry positions: hip, front-inward, front-outward, and back. A built-in sun hood doubles as nursing cover, and the large front storage pocket holds your phone, keys, or a nappy — handy for outings when you don't want to carry a bag.\u003c\/p\u003e\n\u003cp\u003eMachine washable, backed by Ergobaby's ErgoPromise Guarantee, and adjustable from 65cm to 140cm waist sizes, the Alta is one of the most versatile toddler carriers available — a genuine two-in-one alternative to buying a separate hip seat and full-support carrier.\u003c\/p\u003e","brand":"Ergobaby","offers":[{"title":"Graphite Grey","offer_id":44922607272006,"sku":"BCHIPSFMGRAPH","price":220.0,"currency_code":"NZD","in_stock":true},{"title":"Pearl Grey","offer_id":44922607206470,"sku":"BCHIPSFMGRY","price":220.0,"currency_code":"NZD","in_stock":true},{"title":"Natural Beige","offer_id":44922607304774,"sku":"BCHIPSFMNATBGE","price":220.0,"currency_code":"NZD","in_stock":true},{"title":"Midnight Blue","offer_id":44922609434694,"sku":"BCHIPSFMMIDBLU","price":220.0,"currency_code":"NZD","in_stock":true},{"title":"Camel","offer_id":44922607239238,"sku":"BCHIPSFMCMLBRN","price":220.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0277\/3935\/7254\/files\/alta_hip_seat_baby_carrier___softflex__mesh___pearl_grey_2.jpg?v=1722969137"},{"product_id":"skip-hop-forma-backpack-diaper-bag1","title":"Forma Backpack Nappy Bag","description":"\u003cdiv class=\"description-image\"\u003e\n\t\t\t\t\t\t\u003cimg src=\"https:\/\/babycentral.co\/image\/catalog\/products\/forma_backpack_diaper_bag_5.jpg\"\u003e\n\t\t\t\t\t\t\u003c\/div\u003e\u003cp\u003e\u003cstrong\u003eThe Ultimate Hands-free Nappy Bag!\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis backpack offers the convenience of hands-free parenting on the go.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe spacious interior has room to tote everything from snacks to spare outfits and the extra wide opening makes it easy to find essentials in a pinch. The front compartment includes 2 multi-purpose packing cubes and allows for extra storage. Everything stays in reach with elasticized interior pockets and insulated side bottle pockets.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe changing pad pocket performs double-duty, acting as a laptop holder when traveling. With the Forma backpack, function meets fashion to take you from birth to toddlerhood and beyond in style.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFEATURES:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eFront section allows easy access to storage cubes\u003c\/li\u003e\r\n\t\u003cli\u003eInsulated cube is perfect for bottles\u003c\/li\u003e\r\n\t\u003cli\u003eMulti-purpose mesh bag for clothing and snacks\u003c\/li\u003e\r\n\t\u003cli\u003eChanging pad pocket holds tablets and laptops up to 15\"\u003c\/li\u003e\r\n\t\u003cli\u003eExtra wide dual zip opening\u003c\/li\u003e\r\n\t\u003cli\u003eInsulated side bottle pockets\u003c\/li\u003e\r\n\t\u003cli\u003eElasticized interior pockets and cell phone pocket\u003c\/li\u003e\r\n\t\u003cli\u003eCushioned shoulder straps\u003c\/li\u003e\r\n\t\u003cli\u003eStroller straps\u003c\/li\u003e\r\n\t\u003cli\u003eCushioned changing pad\u003c\/li\u003e\r\n\t\u003cli\u003eBPA-free, Phthalate-free\u003c\/li\u003e\r\n\t\u003cli\u003eSize (inches) 16l x 8w x 14h\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n","brand":"Skip Hop","offers":[{"title":"Jet Black","offer_id":40843896455238,"sku":"SH203100","price":179.99,"currency_code":"NZD","in_stock":true},{"title":"Navy","offer_id":40843896553542,"sku":"SH9J455710","price":179.99,"currency_code":"NZD","in_stock":true},{"title":"Mauve Mist","offer_id":40843896586310,"sku":"SH9M203710","price":179.99,"currency_code":"NZD","in_stock":true},{"title":"Sage","offer_id":40843896619078,"sku":"SH9P440710","price":179.99,"currency_code":"NZD","in_stock":true},{"title":"Camel","offer_id":44054901620806,"sku":"SH9R126110","price":179.99,"currency_code":"NZD","in_stock":true},{"title":"Chocolate","offer_id":44054901653574,"sku":"SH9T787310","price":179.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0277\/3935\/7254\/files\/forma_backpack_diaper_bag_4_nobg.png?v=1770604674"},{"product_id":"beaba-milkeo-plus","title":"Milkeo Plus Bottle Maker","description":"\u003cp\u003eOne button, one bottle!\u003c\/p\u003e\n\u003cp\u003eThe Milkeo Plus is the new generation of automatic bottle makers with a sleek design. Designed to simplify and speed up bottle preparation, this automatic device doses, heats, and dispenses directly into the bottle in less than 20 seconds. This speed and efficiency save parents valuable time, especially during restless nights\u003c\/p\u003e\n\u003cp\u003eMilkeo Plus is compatible with most standard formula milk powders, although it is not recommended for special formulas such as thickened milk, goat's milk, rice protein, or those containing large amounts* of vegetable oil or maltodextrin. This bottle maker offers great flexibility with options for room temperature, body temperature or warm milk, adapting to the specific needs of each baby. Thanks to its integrated mixing system, the Milkeo Plus ensures an even temperature and a lump-free texture for every bottle. In addition to preparing bottles, this versatile device can also heat water up to 70°C, making it possible to prepare tea or soups. Its backlit touchscreen makes operations simple and intuitive for a pleasant user experience\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e*\u003cem\u003eEach milk powder brand has a unique formula, and a \"large amount\" typically refers to an ingredient that appears in the first position on the ingredient list\u003c\/em\u003e\u003c\/p\u003e","brand":"Beaba","offers":[{"title":"Default Title","offer_id":43937903247430,"sku":"911747","price":499.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0277\/3935\/7254\/files\/milkeo_plus_nobg.png?v=1770604145"},{"product_id":"beaba-oslo-changing-backpack-clay1","title":"Oslo Nappy Backpack - Clay","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe nappy backpack that proves you don't have to choose between looking good and being organised. The Beaba Oslo is the fashion-forward, eco-conscious choice for modern parents — a sleek, gender-neutral backpack that carries everything you need for a day out with baby, without the bulk or the fuss\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade with a trendy, durable rubber-effect material, the Oslo is one of the most stylish nappy backpacks available and it backs up its good looks with serious practicality. Crafted from 100% polyester with a PFAS-free polyurethane waterproof coating and recycled polyester lining it's a bag with genuine environmental credentials that you can feel good about carrying every day\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhat really sets the Oslo apart is its unique side opening that allows you to reach items at the very bottom of the bag without unpacking everything else — a genuinely ingenious feature that makes a real difference when you're in a hurry and one hand is already occupied with a baby. With 19 litres of capacity and 11 storage pockets including 3 zipped compartments, there's a dedicated place for everything from nappies and wipes to bottles, snacks, and parent essentials\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe integrated isothermal pocket keeps liquids warm or cold throughout your outing, while padded handles, back reinforcement, and base reinforcements ensure comfortable, sturdy carrying even when the bag is fully loaded. The integrated pram attachment system fits all strollers for hands-free convenience whenever you need it\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA changing mat and stroller clips are included, everything you need, ready to go from day one!\u003c\/p\u003e","brand":"Beaba","offers":[{"title":"Default Title","offer_id":43937903476806,"sku":"940321","price":75.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0277\/3935\/7254\/files\/oslo_changing_backpack_clay_nobg.png?v=1770604405"},{"product_id":"ergobaby-omni-classic-mesh-baby-carrier","title":"Omni Classic Mesh Baby Carrier","description":"\u003cdiv class=\"description-image\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"description-image\"\u003e\n\u003cp\u003eFour positions. All ergonomic.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eA four-position, newborn-ready carrier designed for baby's first 48 months, with patented, industry-leading ergonomic support for everyday comfort and versatility\u003c\/p\u003e\n\u003cp\u003eThe Ergobaby Omni Classic Mesh is one of the most trusted baby carriers in Australia, and the natural starting point if you're comparing ergo baby carrier options for the first time. This ergobaby carrier is newborn-ready from 3.2kg with no infant insert required, and grows with your child right through to 20.4kg (roughly 48 months) making it a genuine one-carrier solution for most families\u003c\/p\u003e\n\u003cp\u003eFour ergonomic carry positions (front-inward, front-outward, hip, and back) let you adapt as baby grows and their needs change. The adjustable bucket seat supports baby in a natural, hip-healthy \"M\" position — hip-healthy certified by the International Hip Dysplasia Institute, and back-friendly certified by AGR while the padded lumbar support belt takes the strain off the wearer's back and shoulders during longer wears\u003c\/p\u003e\n\u003cp\u003eThe Cool Air Mesh fabric is a genuine point of difference for Australian summers, offering breathability that a standard woven-fabric carrier can't match, and the whole carrier is machine washable for easy care. Cross-back or H-back strap styles suit different body types and preferences, with quick-adjust points so the carrier can be shared easily between caregivers\u003c\/p\u003e\n\u003cp\u003eBacked by Ergobaby's ErgoPromise Guarantee, and consistently rated among the best baby carriers for newborns through toddlerhood, the Omni Classic Mesh is designed to be the only carrier most families need to buy\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Ergobaby","offers":[{"title":"Midnight Blue","offer_id":44054893461574,"sku":"BCS360PMIDBLU","price":259.99,"currency_code":"NZD","in_stock":true},{"title":"Onyx Black","offer_id":44054893494342,"sku":"BCS360PONYX","price":259.99,"currency_code":"NZD","in_stock":true},{"title":"Pearl Grey","offer_id":44054893527110,"sku":"BCS360PGREY","price":259.99,"currency_code":"NZD","in_stock":true},{"title":"Charcoal Grey","offer_id":44572460417094,"sku":"BCS360MCHRGRY","price":259.99,"currency_code":"NZD","in_stock":true},{"title":"Luminous Ivory","offer_id":44640574865478,"sku":"BCS360MLUMIVY","price":259.99,"currency_code":"NZD","in_stock":true},{"title":"Soft Olive","offer_id":45027925590086,"sku":"BCS360MSFTOLV","price":259.99,"currency_code":"NZD","in_stock":true},{"title":"Natural Beige","offer_id":45027925622854,"sku":"BCS360MNATBGE","price":259.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0277\/3935\/7254\/files\/omni_classic_mesh___pearl_grey_nobg.png?v=1770604169"},{"product_id":"ergobaby-upsie-sling-carrier","title":"Upsie Sling Carrier","description":"\u003cp\u003eFor all of toddlers’ ups and downs.\u003c\/p\u003e\n\u003cp\u003eA compact, two-position sling carrier designed for ages 6-48 months with an ergonomic wide bucket seat with a front storage pocket. Ideal for toddlers who love to be held one minute and run around the next\u003c\/p\u003e\n\u003cp\u003eThe Ergobaby Upsie is a sling carrier built for one specific, very real problem: the toddler who wants to be held one minute and running the next. Suitable from 6 months to around 4 years (7.7–20.4kg), this compact toddler carrier folds down small enough to live permanently in your nappy bag or under the stroller, so it's always on hand for the next up-and-down moment.\u003c\/p\u003e\n\u003cp\u003eUnlike a full structured carrier, the Upsie is a quick-grab, single shoulder-strap sling with an ergonomic wide bucket seat that supports baby's thighs from knee to knee, hip-healthy certified by the International Hip Dysplasia Institute and back-friendly certified by AGR. A cushioned, padded strap distributes weight across one shoulder for short, frequent carries — car parks, playgrounds, markets, and errands where you need your toddler up for two minutes, not two hours.\u003c\/p\u003e\n\u003cp\u003ePractical extras include a front storage pocket for keys or a phone, a safety slider to keep the strap securely positioned, and a centre logo indicator that makes it easy to check baby is correctly placed at a glance. It's designed for quick handovers between caregivers and fits a wide range of body types.\u003c\/p\u003e\n\u003cp\u003eMachine washable and backed by Ergobaby's ErgoPromise Guarantee, the Upsie is best used as a secondary, grab-and-go baby sling alongside a full carrier like the\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/babycentral.co.nz\/products\/ergobaby-omni-classic-mesh-baby-carrier?\" title=\"ergobaby omni classic baby carrier\"\u003eOmni Classic\u003c\/a\u003e  rather than as your only carrier for extended daily wear.\u003c\/p\u003e","brand":"Ergobaby","offers":[{"title":"Onyx Black","offer_id":44054895231046,"sku":"BCUPSLIONYX","price":149.99,"currency_code":"NZD","in_stock":true},{"title":"Natural Beige","offer_id":44054895263814,"sku":"BCUPSLINATBGE","price":169.99,"currency_code":"NZD","in_stock":true},{"title":"Pearl Grey","offer_id":44054895296582,"sku":"BCUPSLIGRY","price":149.99,"currency_code":"NZD","in_stock":true},{"title":"Soft Olive","offer_id":44559682633798,"sku":"BCUPSLISFTOLV","price":149.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0277\/3935\/7254\/files\/upsie_sling_carrier___onyx_black_nobg.png?v=1770604220"},{"product_id":"skip-hop-luna-diaper-backpack-sage","title":"Luna Nappy Backpack - Sage","description":"\u003cp\u003ePacked with plenty of pockets for easy organisation, the Luna Nappy Bag Backpack fits all the essentials parents need for on-the-go days with baby. 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